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IBM SPSS Statistics 20.0 Publisher's Description

IBM SPSS Statistics is a comprehensive, easy-to-use set of predictive analytic tools for business users, analysts and statistical programmers. For more than 40 years, organizations of all types have relied on IBM SPSS Statistics to increase revenue, outmaneuver competitors, conduct research and make better decisions. For example, IBM SPSS Statistics has helped organizations to:

* Identify which customers are likely to respond to specific promotional offers
* Boost profits and reduce costs by targeting only the most valuable customers
* Forecast future trends to better plan organizational strategies, logistics, and manufacturing processes
* Detect fraud and minimize business risk
* Analyze either/or outcomes, such as patient survival rates or good/bad credit risks
* Report results clearly and efficiently
* Understand which characteristics consumers relate most closely to their brand
* Identify groups, discover relationships between groups, and predict future events

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